What you'll do
Build and own a content strategy that aligns with our demand gen funnel, product roadmap, and business goals.
Create and repurpose engaging content across the funnel — from thought leadership to community building to SEO-focused blog posts.
Partner closely with Product Marketing to support launches, lifecycle campaigns, and audience expansion efforts.
Collaborate with Sales to deliver targeted outbound assets, video content, short-form enablement, and more to improve win rates.
Contribute to our lead nurture strategy, creating content that drives MQLs, SQLs, and pipeline velocity.
Lead and manage content creators, freelancers, or agency partners.
Implement SEO and CRO best practices to grow our organic footprint and conversion rates.
Use AI tools to prototype, iterate, and scale content production — testing what works without losing brand voice.
Track content performance and tie metrics back to revenue and pipeline impact using tools like GA4 and Hubspot.
Stay plugged into industry trends across short-term rentals, proptech, and hospitality.